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Viewing patterns of movies and the adoption of deviant behavior among young students

Sardar Ahmad, Bushra Shafi, Assadullah & Mussawar Shah

Abstract
The past two decades have witnessed a growing interest among researchers in exploring the linkages between the media and the attitudes and behaviours of young people in Pakistan. In the context of increased trend of watching of movies, this paper tries to explore the specific viewing patterns of movies in the adoption of deviant behaviour among young students. A sample of 360 respondents was selected on random sampling procedure from two Universities situated in Peshawar, namely The Agriculture University and Preston University Peshawar. Likert scale was used as measurement tool and association of variables was ascertained by using Chi-square test. The relationship between dependent variable (adopting deviant behaviors) and independent variables (preferred country for watching movies, place of
watching movie s, with home watch movies, types of movies watch) were tested by Chi Square Test. Other roles and viewing patterns will be discussed at the end of the paper with recommendations on how to tackle the issue in Khyber PakhtunKhwa, Pakistan.

Keywords: Movies factor, Young Students, Deviant Behavior.