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BULLYING IN SOCIAL MEDIA: AN EFFECT STUDY OF CYBER BULLYING ON THE YOUTH

Sumera Batool, Rabia Yousaf, Feroza Batool

Abstract
This research study seeks to investigate the bullying in social media
and its effects on youth to extract the factors that have influence on their
state of mind, academic performance. The survey research under the
umbrella of Online Dis inhibition Effect approach revealed that the
youngsters, both girls and boys, in Pakistan get involved as well as becomes
a target via cyber bullying. Moreover, the study concluded that cyber
bullying affects the psyche of youth that result in negative consequences on
academic performance, emotional disturbance and gaps in relationship.
The results showed that there is also a significant gender difference and
girls are more likely to be sufferers and more affected via cyber bullying as
compared to boys.
Keywords: Social Media, Cyber bullying, Effects, Youth.