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Factors Influencing Police Image in Public (A Study of University Students Perception in KPK Pakistan)

Farhat Ullah, Sajjad Hussain, Hamid Alam & Zia Ullah Akhunzada

Abstract
This study titled “Factors influencing police image in public” explores
university student‟s perception regarding police image in the light of their
own experiences, knowledge and observations. The sample size was
determined with the help of Sekaran table (Sekaran, 2003). University
students of final year from faculty of social sciences of Kohat University
of science and technology were selected as respondents of the study. Total
population of the above mentioned groups of respondents was 213, out of
whom a sample size of 138 was selected. Data was collected from the
above sample group through a structured questionnaire by using Likert
scale. Sample comprises both male and female respondents and
proportional allocation was made through stratified random sampling. It is
found that most of the respondents viewed police as corrupt and
considered police personnel as biased. Less use of advanced technology
was considered as barrier in police performance. The study concludes that
police image in the public has been distorted due to their inefficiency,
culture of corruption, lack of accountability, lack of training and low
salaries. The study suggests that for better image in the public, the police
force needs to be reformed on modern lines. There should be proper
check and balance on police personnel while misusing powers. More and
more incentives, better training and quality education should be provided
to police for improving their image in the public.

Keywords: Factors, Police, Public, Image, University, Students Perception